The Patient Conversion Podcast

Kade Wilcox, CEO

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Popular Episodes

Episode # 32

Melanie Goes to Mexico (because of a phone call)

Listen as I interview my friend Melanie about why she chose to fly to Mexico for bariatric surgery.

At Boost, we don’t think any clinic should compete with Mexico. The price war is a race to the bottom that you don’t want to win. BUT, if you are going to differentiate yourself, you have to provide a different experience for your patient leads.

We talk about the patient experience, taking care of patient leads, and the biggest “lever” for clinics to pull if they want to see more patients.

Episode # 28

BLISCare – Insurance to Cover Complications

In this episode, Matty interviews Suzanne Baeke from BLISCare. For over 15 years, BLISCare has been offering surgical complication protection.

They discuss:

  • How complication insurance secures the surgeon’s original profit
  • Ahat determines the cost of coverage per case
  • An overview of coverage options

Episode # 17

Put $60,000 in Your Pocket

More and more small companies are passing credit card fees back to the customer (and the customer is okay with it!).

I interview David about how his company helps businesses be more profitable by avoiding credit card fees.

This seems like the future in medicine.

Episode # 16

Top Website Mistakes

Your bariatric website should function like a full time 24/7 salesperson who never sleeps (and doesn’t leave their tuna and rye in the break room fridge to get stale and moldy).

Many of our clients aren’t getting the full value from their site. There are several reasons why.

Jonah sits down with Loryn Lyle, founder of SILVR Agency, and talks about the questions every clinic should ask about their website’s performance.

Episode # 14

Bariatric Marketing – What’s Most Important?

Jonah and Matty talk about their “order of operations” for growing bariatric patient volume. They cover how to build the patient funnel and talk Traffic, Leads, and Sales.

Episode # 13

A Growing Practice

The last year and a half has been quite a ride for Dr. Bernie Hanna. In this episode, we talk about his journey in private practice bariatrics. For 17 years, Dr. Hanna was a solo practice. When he decided it was time to grow, he doubled his staff to 20 people and hired two additional surgeons in just 18 months.

Episode # 12

Let’s Talk Behavioral Assessments

In this episode, I talk with Priyanka Pulkur, clinical director at Advantage Point Behavioral. We discuss their service of offering pre-surgical behavioral assessments and the impact that it makes.

Episode # 11

Starting and Running a Surgery Center

Mike Grant has journeyed from West Point to Ethicon (bariatric rep) to being the CEO of an Ambulatory Surgery Center. The center he runs is about to perform their 1000th bariatric surgery.

In this episode we talk about:

  • Getting to 15 doctors operating at the surgery center
  • Performing sleeves and switches in the ASC
  • The surprises and hurdles on the way to getting the doors open

Episode # 10

Speaking of Robots – let’s talk robotic-assisted bariatric surgery

A really fun episode with Dr. Sachin Kukreja where I ask multiple ignorant questions about using the robot for bariatric surgery.

Quick facts on Dr. Sachin Kukreja:

  • Med School – University of Texas Health Sciences at San Antonio
  • General Surgery Training – Rush University Medical Center and Cook County
  • Minimally Invasive and Bariatric Surgery Fellowship – Medical College of Wisconsin

Fun Fact: he founded the bariatric surgery program at Mount Sinai Hospital in Chicago in 2010 and was the director of Bariatric Surgery at the Dallas VA. In 2016 he was the highest volume Robotic General Surgeon and did the most number of bariatric surgeries in the VA system.

Dr. Kukreja is a proctor, consultant, and speaker for Intuitive Surgical allowing him the opportunity to mentor surgeons around the country on implantation of robotic surgery technology in their practices.

Episode # 08

Let’s Talk Staffing

Dr. Bo Neichoy talks about growing clinic staff as surgical volume goes from 100 to 850+ bariatric cases per year. Includes: when they hired a full time manager, then a CEO, when they said no to general surgery call, and more.

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